Privacy Policy

Effective as of March 2020

Our Commitment to Privacy

Protecting your privacy is important to us. This privacy policy explains how Peter Michael Winery collects, uses and safeguards information you provide to us on this Site, at the Winery, or that you have otherwise given us which personally identifies you, as well as general, non-personal information that is automatically collected from our Site. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms of Use, which you can find here. The terms “the Winery,” “Site,” “us” or “we” refer to Peter Michael Winery and/or the Peter Michael Foundation, and this website. The terms “you,” “your” or “customer” refer to the user or viewer of this Site or customer of the Winery. Please read this privacy policy carefully. If you do not agree to our practices, please do not register, subscribe, create an account, make purchases or otherwise interact with this Site. By visiting and using the features on the Site (including mailing list sign up and browsing), or by providing us with your personal information, you agree to this privacy policy.We are based in California, and this policy incorporates protections for California residents provided under the California Consumer Privacy Act of 2018 (“CCPA”) as amended and extended by the California Privacy Rights Act (“CPRA”). Since we care about your privacy, we provide the same rights to all of our customers whether or not they are California residents. As discussed further below under Legal Disclaimers, your use of this Site and our services are subject to California and United States law.

Summary of Your Rights

If you ever have any questions about how we use and store your personal information, you can submit those questions to us at pm@petermchaelwinery.com. Below is a non-exhaustive summary of the rights you have in this policy. This summary is only for your convenience: it does not change the details, exceptions and legal obligations that apply to these items set out in more detail below:

• We do not and will not sell or share your data with any Third Parties for their marketing purposes, including cross-context behavioral marketing. We share your personal information only with the Peter Michael Foundation, as detailed below, as well as with certain Third Parties such as our Service Providers to carry out our business with you. The Peter Michael Foundation and our Service Providers do not use your information for marketing purposes, including cross-context behavioral marketing.
• You may request that we delete the personal information you provided to us at any time by sending your request to pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459 and we will delete it (unless there is a specific reason we need to keep it).
• You may also request that we correct any of the personal information you provided to us at any time by sending your request to pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459 and we will correct the information.
• You may opt out of receiving marketing e-mails or the use of your personal data by us for direct marketing purposes. To opt out of the use of your personal data for this purpose, contact us at pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459.
• For mailing list members that have opted-in, the Winery occasionally shares contact information with The Peter Michael Foundation, in support of their groundbreaking efforts in prostate cancer research and patient care. Members may opt-out of this program at any time by logging into their mailing list account at www.petermichaelwinery.com and selecting “Manage Preferences”, or by contacting the winery directly at 1-800-354-4459 or pm@petermichaelwinery.com. To learn more about the Peter Michael Foundation, please visit petermichaelfoundation.org.
• Up to twice a year, you may ask us about the personal information that we collect and store, by contacting us at 1-800-354-4459 or at pm@petermchaelwinery.com.
• We do not and have not sold or disclosed customers’ personal information for any purposes to anyone other than Service Providers, and the Peter Michael Foundation.
• You cannot object to our sharing your information with our Service Providers, listed below, to facilitate your transactions, but be assured that our agreements with those providers and California Consumer Privacy Regulations prevent them from using your personal information for any other purposes outside of facilitating your transactions.
• You may opt out of the use of your personal information for data profiling, as detailed herein. To opt out of the use of your personal data for this purpose, contact us at pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459.
• You may also limit the use and disclosure of your sensitive personal information, which is defined below, by sending your request to pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459.
• We use cookies when you visit our site to make the experience easier and less time consuming. We also use them to confirm that you are logged into our website and interacting with our information. You may manage your cookies, ‘Do Not Track,’ and similar technologies by accessing your browser’s preference/settings menu. However, this may impact your ability to take advantages of certain functions of our site and your ability to order wine on our site.
• You have a right not to receive any discriminatory treatment by the Winery for the exercise of the privacy rights conferred by the CCPA.
  

NOTICE OF COLLECTION

Who is Collecting Your Data

Peter Michael Winery controls the data that is collected on the Site.
You can contact us anytime at:

Private Member Support Team
Peter Michael Winery
12400 Ida Clayton Road
Calistoga, CA 94515
USA

1-800-354-4459
pm@petermchaelwinery.com

Use of Sensitive Personal Information

Under California law, you have the right to limit the use of your sensitive personal information for certain uses. We limit the use of the sensitive information we collect about you to only that which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such goods or services. We do not use or disclose your sensitive personal information for purposes other than those specified under California law. However, we are providing you with the ability to limit the use of your sensitive personal information in any event by sending an email to us at pm@petermchaelwinery.com with the subject line Limit the Use of My Sensitive Personal Information.

Why We Collect Your Information

We collect your information to manage our relationship with you and send you communications, and for a number of our other business purposes, including the following:

AGE VERIFICATION
You must be of legal age to use the Site or to purchase any alcoholic beverage. If you wish to purchase any alcohol containing beverage from us, you may be required to provide personal information sufficient to verify that you are over 21 years of age. If you do not provide information to verify that you are of legal age, we cannot provide any services to you. We also cannot ship any product to you if you do not provide an address at which a person over the legal age is available to receive the product. We do not knowingly collect nor do we sell personal information from individuals under 21, nor do we direct any of our content to individuals under 21. If we learn that we collected the personal information of a minor, we will take steps to delete the information as soon as possible.

TRANSACTIONS
We are required to collect and provide your information to certain of our third party vendors and service providers for payment processing, email services and other services essential to the running of the business, as discussed below.

MARKETING
We also use the information we collect for our marketing purposes. Certain portions of this information are made available to the Peter Michael Foundation. If you would like to opt out of our use of your information for marketing purposes, or to be removed from our email list, you may contact us at pm@petermchaelwinery.com. Even if you opt out, we may still send emails to you concerning specific transactions or other non-marketing related messages. Our service providers are not permitted to use your information for their own marketing purposes, unless they have an independent relationship to you and have obtained your information from another source.

When you visit the Site, we also collect some basic non-personal information about you and your browser. Examples of such non-personal information that is collected include what type of browser and operating system you are using, how long you remained on our Site and what pages you looked at while here. This non-personal information is anonymous and helps us understand how visitors browse our Site, so that we can make their experience better. We do not make any efforts to identify you from this non-personal information. We use Third-Party vendors for these services discussed more below.

AUTOMATED DECISION MAKING
We also use the information we collect about you for automated decision making, also known as data profiling. Specifically, we use your personal information to evaluate your personal interests and preferences and your location.

“Do Not Sell or Share My Personal Information”

Under California law, you have the right to opt out of the sale or sharing of your personal and sensitive personal information. We do not sell or share your personal information, but we are providing you with the ability to opt out of the sale or sharing of your personal information in any event by sending an email to us at pm@petermchaelwinery.com with the subject line Do Not Sell or Share My Personal Information. Under California law, “sharing” is defined as making a consumer’s information available to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.

Your Rights to Access, Correct, or Delete Your Data

If you so desire, we will provide you with a copy of your account data or delete your account at your request. Up to twice a year, you may ask us whether we are collecting, storing, using, disclosing or selling your personal information, what categories and specific pieces of personal information of yours we are collecting and storing, the categories of sources from which our personal information is collected, the business or commercial purpose for collecting your personal information, and whom we may have shared your information with.

You may request a copy of the categories of personal information we have about you by contacting us at pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459. We may contact you further to verify your identity if we do not have sufficient proof in your request, such as the request being sent from your email address that matches the one we have. If you request specific pieces of information, to verify your request you will need to provide a declaration to us via mail at Peter Michael Winery, 12400 Ida Clayton Road, Calistoga, CA 94515. We will work diligently to respond to your requests and will provide you with a free response within 45 days.

If you would like us to delete or correct your data, please contact us at pm@petermchaelwinery.com or by contacting the Winery directly at 1-800-354-4459. Depending on the nature of the data that you request we delete or correct, we may require you provide two or more data points that match the information in our file. Note that even if you request deletion, we may continue to retain and use information as may be authorized or necessary under California Law. While you have the right to request that we delete the personal information you provide to us and we will not discriminate against you for exercising any rights that you have, we may no longer be able to sell you any alcohol containing beverages in the future if you ask us to delete your information showing you are of legal age or are in a location where it is legal for us to sell to you, and you may need to make other arrangements to verify your age and location to facilitate transactions.

We will verify your identity for purposes of such a request to delete or correct, a request to know. If you have an account on the Site, we will verify your request for information through your account. If you do not have an account, we will verify your request depending on the nature of the request. If you request to know the categories of information, we will request that you provide two pieces of information that match our records, which may vary depending on the information we have on file. If you request to know specific pieces of information, we will require additional verification to match three pieces of information on file, as well as a signed declaration. If you would like to designate an authorized agent to make such a request or your behalf you may do so by providing us written and signed permission of such authorization, verify your identity with us as described above, and confirm that you provided the authorized agent permission to submit the request; or your agent must provide proof of a power of attorney.

In order to ensure protection of your information from fraudulent requests, we require you provide us with additional information to verify your identity should you wish to access, correct, or delete your data. For your protection, in the event the requisite verification is not satisfied, we may deny the request for access to your account data or to delete or correct your account.

Protecting Your Information

We make every effort to ensure that any data that we store about you is kept behind a secure firewall and is not accessible to the public in any way. Any sensitive information that we collect from you is encrypted and/or tokenized. We protect user data offline as well by restricting access to information to only those employees (for example, a Customer Care representative) who need the information to perform a specific job. All employees are kept up to date on our security and privacy practices and are aware of the importance of keeping customer data secure and safe at all times. We also outsource certain of our data processing operations to third parties as discussed below, and we have agreements with those service providers that require them to maintain security over your information.

Although we use our best efforts to protect the security of your information and our system, and we have agreements in place with our processors requiring them to do the same, no transmission via the internet or storage of data can be guaranteed to be 100% secure. As a result of this and other factors beyond our control, we cannot guarantee the security of the information that you transmit to or through our Site. Therefore, you assume that risk by using the Site.

If you have any questions about the security of our Site, please feel free to contact us at pm@petermchaelwinery.com.

How We Share Your Information With Third Parties and Service Providers

We value your privacy, and we will never sell or rent any personal information to any Third Party for that Third Party’s marketing purposes.

We work with Service Providers and Third Parties to assist us to fulfill our sales and services to you and to process your data, including eCellar and OpenEdge. We require all such Service Providers and Third Parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided to only provide services on behalf of us and you. We have in the past and may continue to disclose for business purposes your personal information with these Third Parties as set forth in the table above.

• eCellar: The Winery’s online ordering and customer service website is hosted by a third party e-commerce vendor, eCellar. eCellar uses secure server technology for all transactions on the site. The secure server software encrypts all information you input before it is sent to us. In addition, all of your customer data is protected against unauthorized access.
• OpenEdge: All customer payment card information resides in a secure online vault at a specialized payments processor, OpenEdge, and never resides on the winery’s server, or that of our e-commerce vendor. OpenEdge facilitates payment without ever releasing the actual card information to the winery or our e-commerce vendor. OpenEdge is a PCI level 1 validated provider. This is the highest level of security certification offered in the payment processing industry.
• ShipCompliant: The Winery verifies the compliance with all applicable state laws governing the shipping of alcoholic beverages via a specialized online service, ShipCompliant. ShipCompliant uses secure server technology for all the Winery’s interactions on the site. The secure server software encrypts all information we input before it is sent to ShipCompliant. In addition, all of your customer data is protected against unauthorized access.
• Out of the Box ‘OotB’: The winery uses specialized fulfillment vendors to pick, pack and ship consumer wine orders. OotB is one of those vendors. OotB uses secure server technology for all the Winery’s interactions with their systems. The secure server software encrypts all information we input before it is sent to OotB. In addition, all of your customer data is protected against unauthorized access.
• VineVault: The winery uses specialized fulfillment vendors to pick, pack and ship consumer wine orders. VineVault is one of those vendors. VineVault uses secure server technology for all the Winery’s interactions with their systems. The secure server software encrypts all information we input before it is sent to VineVault. In addition, all of your customer data is protected against unauthorized access.

From time to time, we may also employ other companies and individuals to perform services, to maintain and operate the Site, and to maintain certain features on the Site. To such parties, we may disclose non-personal information such as traffic patterns and website usage data, but in no event will we disclose any personal information. Third parties may also acquire browsing data or other information about your activity on the Site through cookies, as discussed below.

We also may employ Service Providers and Third Parties to analyze our sales data for internal purposes, in which case we may disclose information to such parties such as the wines purchased, the location of shipment, and the frequency of purchases. We additionally may enlist a Service Provider or Third Party to assist with marketing and sending member e-mails, in which case we will provide these third party vendors only with member e-mail addresses. Again, we require all such Service Providers and Third Parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided for services on our and your behalf.

Cookies

Our Site uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. We also use cookies to remember some of the information you’ve given us so you don’t have to reenter it each time you visit the Site. By showing us how and when customers use the Site, cookies also help us see which areas are popular and which are not. Many improvements and updates to the Site are based on data such as total number of visitors and pages viewed. Most browsers are initially set to accept cookies. You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. Refer to instructions related to your browser to learn about privacy and security settings that are available to you. The cookies that we use do not allow other parties to collect personally identifiable information about your online activities over time and across different Web sites. If you reject, block or delete cookies, you may not be able to use particular features of the Site or to take full advantage of features offered on the Site, and your ability to order wine on our Site may be impacted.

Do Not Track Signals

Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our website not to collect tracking information. The Site does not track information from users through cookies if a “do not track” signal is received. Information tracked by the Site through cookies is discussed above.

Gift Recipients

If you send a gift from our Site, we will collect contact information, such as name, shipping address and phone number for gift recipients to ensure correct gift delivery. If your gift purchase includes an alcohol containing beverage, we also need information to verify the legal age of the recipient. We provide gift recipients with the same privacy rights as our customers. Invited friends and gift recipients can opt-out of receiving any emails or newsletters by contacting us at pm@petermchaelwinery.com

Data of Minors

The Site is not directed at children and cannot be accessed by persons who do not verify that they are of legal drinking age. As a result, we will not knowingly collect information from minors of any age in the U.S., including those under 16, with or without consent from their parents or guardians.

Protecting the privacy of children is very important to us. If we learn that we collected the personal information of a minor, we will take steps to delete the information as soon as possible. If you believe we have inadvertently collected the personal information of your minor child, please contact us at pm@petermchaelwinery.com

Legal Disclaimers

In addition to the use of your personal information for our business purposes, and subject to our not otherwise sharing or selling your data to Third Parties except as set forth above, Peter Michael Winery reserves the right to disclose your personally identifiable information as allowed or required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site.

This Site may contain links to other sites. We are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each site that collects personally identifiable information. This privacy policy applies solely to information collected by this Site.

As set forth above, the Site is in, and this Privacy Policy is governed under the laws of California and the United States. Residents of the European Union may have certain additional rights, including the ability to request corrections to your personal data, which we will recognize if you contact us at pm@petermchaelwinery.com

Privacy Policies Update

We reserve the right to modify this privacy policy at any time. We may periodically revise this privacy policy without notifying you of the changes, but will leave it up to you to check periodically if we make any material changes. It is up to you to consult this page to become aware of the changes. However, if we have your email address, we will notify you in the event we make any changes that substantially affect your rights to your personal data, specifically, if we intend to change our policy that we do not sell your personal information to any Third Party.

If you have any questions about this policy, you can reach us at pm@petermchaelwinery.com

Last updated June 2023

Text Message Privacy Notice

Effective Date: September 26, 2024

This Text Message Privacy Notice describes the information Peter Michael Winery (collectively “Peter Michael Winery”, “we”, “our”, or “us”) collects, how we use and retain this information, with whom we share it, and the choices you have in connection with our text messaging program (the “Platform”) as defined below in the United States. All information posted in the is intended for the U.S. market only.

1. SCOPE

When does this Privacy Notice apply?

This Privacy Policy applies to Peter Michael Winery’s collection personal information from you or about individuals using the Platform as well as when you provide personal information to us. The Platform includes any online forms associated with our text messaging program, when you subscribe to or interact with our text messaging program or click on hyperlinks in text messages provided through our text messaging program.

When does this Privacy Notice not apply?

This Privacy Policy does not apply to any other processing of your personal information by Peter Michael Winery. This Privacy Policy does not apply to websites or other domains that are maintained or operated by third parties or our affiliates. Our Platform may link to third-party websites and services, but these links are not endorsements of these sites, and this Policy does not extend to them. Because this Policy is not enforced on these third-party websites, we encourage you to read any posted privacy policy of the third-party website before using the service or site and providing any information.

2. PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT

When you interact with our Platform, we collect your personal information. “Personal information” is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. We use the following criteria to determine whether it remains reasonably necessary to retain your personal information for one or more disclosed operational purpose, or a service provider or contractor’s operational purpose(s): (i) whether there is a retention period required by statute or regulations; (ii) the existence of actual or threatened litigation for which we are required to preserve the information; (iii) the statutes of limitations for potential legal claims; and (iv) generally accepted best practices in our industry, including related to safety and security of our properties and assets. When we determine that it is no longer reasonably necessary to retain your personal information for one or more disclosed operational purposes based on the above criteria, we will delete your Personal Information.

A. Information you provide to us.

When you use the Platform, we collect Personal information from you when you:

• Register for the Platform. When you register for the Platform, we collect your identifiers (name, telephone number, email address, mailing address), sensitive personal information (real-time location, age/birthday), payment card information (such as card number, expiration date, security code and ZIP code)). We will use this information to set up your account, payment for your account (if applicable), and communicate with relative to the Platform. You will also be added to our email marketing list (see “Subscribe to our Emails” below).
• Use the Platform. When you use the Platform, we collect your identifiers (first and last name, email address; telephone number), auditory and visual information (your appearance and the sound of your voice via live and pre-recorded video) and sensitive information (real-time location), comments or messages provided in free text boxes, and any other information you send through the Platform. We will only use this information to facilitate your use of the Platform.
• Request Information from us. When you request information from us, we will collect your identifiers (name, email address, telephone number), and the details of your request. We will only use this information to respond to your request.

• Subscribe to our Emails. When you are added to our email marketing list, if we have not collected your identifiers already, we collect your personal identifiers (email address), and contact preference. We use this personal information to send you email alerts with our Peter Michael Winery newsletter, and to communicate with you via email about our products, wine orders, shipping and services. We will share your identifiers with our email marketing provider to send you the marketing emails. You can unsubscribe to marketing emails at any time by clicking on the “unsubscribe” link in each email. Please note that we will continue to send you notifications necessary to the services or requested products or services.

• Use the website chat functionality. When you use the website chat functionality, we will collect your name and any personal information you disclose in the chat. We will use this information to provide customer service and respond to your inquiries. We will share this information with our website chat provider to facilitate the use of the webchat functionality.
• Subscribe to texts or interact with hyperlinks in text messages. When you subscribe to our text messages or interact with hyperlinks in our text messages we collect your device ID, IP address, etc. We use this personal information to fulfill your request to receive text messages and to communicate with you via text about your wine orders, processing and shipping updates.

NOTE: When providing your personal information, please provide only relevant information and do not provide unnecessary sensitive information, such as Social Security numbers or other sensitive personal data. Additionally, we may ask you to create a username and password that should only be known to you.

B. Information collected automatically through the Platform.

In addition to the personal information you provide directly to us, we also collect information automatically as you use our Platform. We use essential, functional, cookies to collect your internet or other electronic network activity information (device, usage, location information (determined through your IP address), such as your browsing history, configuration, unique online identifiers, and interactions with our ads on third-party websites), when you interact with the Platform. We use this information to: (i) track you within the Platform; (ii) enhance user experience; (iii) conduct analytics to improve the Platform; (iv) prevent fraudulent use of the Platform; (v) diagnose and repair Platform errors, and, in cases of abuse, track and mitigate the abuse; and (vi) market to you more effectively across different web pages and social media platforms.

Of course, if you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s settings. However, by disabling cookies on your device, you may be prohibited from full use of the Platform’s features or lose access to some functionality. Also, disabling cookies will not stop certain other collection technologies (like HTML5 – see below).

[LIST ALL COOKIES USED ON THE PLATFORM AND PROVIDE A DESCRIPTION OF THE PROCESSING OF PERSONAL INFORMATION BY EACH COOKIE. YOU MAY HAVE PRIVACY LAW DISCLOSURE AND RIGHTS REQUIREMENTS RELATED TO THE USE OF COOKIES.]

• Google Analytics. The Platform sends aggregated, non-Personal Information to Google Analytics for the purpose of providing us with the ability to conduct technical and statistical analysis on the Platform’s performance. For more information on how Google Analytics supports the Platform and uses information sent from the Platform, please review Google’s privacy policy available at https://policies.google.com/te....
  
  
• Web Beacons. A Web Beacon is an electronic image. Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior. If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails. We may also use them to track if you click on the links and at what time and date you do so. Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Platform. This information is only collected in aggregate form and will not be linked to your Personal Information. Please note that any image file on a webpage can act as a Web Beacon.
  
  
• Embedded Web Links. Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link. The tracking is accomplished through a redirection system. The redirection system allows us to understand how the link is being used by email recipients. Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you. This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.
  
  
• HTML5 and Local Storage. We and our third party providers may use HTML5 to store information locally on your computer or device about your Platform usage activities. This information can be written and retrieved by us and our providers to determine how our Platform is being used, to enable use of the Platform, to assess how our Platform may be improved, and to customize the Platform for you. Some internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls, but you may not be able to control, delete or disable such local storage depending upon your browser.
  

Third-party Websites and Services. We work with a number of service providers of marketing communications technology. These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide. The information collected can be gathered on our Platform and also on the websites where our marketing communications are appearing. For example, we may collect data where our banner advertisements are displayed on third-party websites@.

3. HOW WE SHARE YOUR PERSONAL INFORMATION

Under no circumstances will Peter Michael Winery sell or share your mobile phone number or other personal information with third-parties or affiliates for marketing or promotional purposes.

A. General Sharing. Peter Michael Winery shares personal information in the following instances:

• Within Peter Michael Winery. We share your personal information within Peter Michael Winery for the legitimate business purposes of efficiently and effectively providing the Platform, such as customer service support.

• With service providers. We share personal information with service providers that assist us in providing the Platform. These service providers are described more specifically in the PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, HOW LONG WE KEEP IT, AND HOW WE SHARE IT section of this Privacy Notice.

• In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

• For legal purposes. We will share your personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.

• With your consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time.

Apart from these forgoing purposes, for other use cases, text messaging originator opt-in data and consent will not be shared with any third parties. Review our general Privacy Policy for additional information.

4. GENERAL INFORMATION CHOICES

You have the following choices with respect to your personal information.

• Text Messages and Calls. You can opt-out of receiving text messages or calls to your phone number at any time by (i) for text messages, texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of calls. For more information, please see the SMS Terms and Conditions.

• Opt Out of Marketing Communications. All users may opt-out of receiving marketing emails and newsletters at any time by changing their preferences such as unsubscribing or opt-out, e.g., email address or by using the opt-out link located at the bottom of our emails. Please note that we will continue to send you notifications necessary to the Platform, your account, purchases, or any assistance you request.

5. RIGHTS OF CONSUMERS

Review General Privacy Policy for California State laws.

6. DO NOT TRACK

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.

7. SECURITY OF YOUR PERSONAL INFORMATION

We implement and maintain reasonable security measures to protect the personal information we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. These security measures include secure server software and firewalls designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no security measure or modality of data transmission over the Internet is 100% secure and we are unable to guarantee the absolute security of the personal information we have collected from you.

8. AGE RESTRICTION

The Platform is not intended for individuals under the age of eighteen (18) years old, and we do not knowingly collection personal information of persons under the age of eighteen (18) years old. If we learn that we have collected or received personal information from a child under the age of eighteen (18) years old, we will delete that information. If you believe we might have information from or about a child under the age of eighteen (18) years old, please contact us at pm@petermichaelwinery.com

9. CHANGES TO THIS PRIVACY NOTICE

We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page, and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website and/or via email, and request your consent, if required.

10. US MARKET ONLY

All information posted in the Platform is only intended for the U.S. market. If you are accessing the Platform from outside of the U.S., please be aware that information collected through the Platform may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence.

11. CONTACT US

If you have any questions regarding this Privacy Notice, please contact us at pm@petermichaelwinery.com and we'll be happy to help in any way we can.

Updated: September 26, 2024