Privacy Policy

Last Modified 5/25/2018

1.  Security & Privacy

At Peter Michael Winery, we are committed to protecting your privacy.  The winery will not sell, give, lend or otherwise distribute your personal information without your permission to any other person or entity that is not part of the processing or shipping of your wine order, other than the Peter Michael Foundation, as described below.  Remember that your use of the Peter Michael Winery website and online activities, is at all times subject to the Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.


2. Consent

“Personal data” means any information collected and logged in a format that allows you to be identified personally, either directly (e.g. name) or indirectly (e.g. telephone number) as a person. Before providing us with this information, we recommend that you read this document describing our privacy policy. By using or accessing our website, products, and services in any manner, you acknowledge that you accept the practices and policies outlined in this Terms of Use, and you hereby consent that we will collect, use, and share your information in only the following ways.


3. Protecting Your Personal Data

Transparency: When collecting and processing your personal data, we will communicate all information to you and inform you of the purpose of the data.

Legitimacy: We will collect and process your personal data only for the purposes described in this policy.

Relevance and accuracy: We will only collect personal data that is necessary for order processing. We will take all reasonable steps to ensure that the personal data we hold is accurate and up to date.

Storage: We will hold your personal data for the period necessary for processing in compliance with the provisions of the law.

Access, rectification, opposition: You may access, modify, correct or delete your personal data. You may also oppose the use of your personal data, particularly to avoid receiving marketing information. The details of the department to contact and steps to be taken in this respect are shown below in the clause “Personal Information Access and Modification”.

Confidentiality and security: We will ensure reasonable technical and organizational measures are in place to protect your personal data against alteration or accidental or unlawful loss, or unauthorized use, disclosure or access.

Sharing: We may share your personal data with third parties for payment processing, email services and other services essential to the running of the business (such as commercial partners and/or service providers) for the purposes set out in this policy. We will take appropriate measures to safeguard your security when sharing or transferring such data.

eCellar: The winery’s online ordering and customer service website is hosted by a third party e-commerce vendor.  This vendor uses secure server technology for all transactions on the site. The secure server software encrypts all information you input before it is sent to us. In addition, all of your customer data is protected against unauthorized access.

OpenEdge: All customer payment card information resides in a secure online vault at a specialized payments processor, OpenEdge, and never resides on the winery’s server, or that of our e-commerce vendor.  OpenEdge facilitates payment without ever releasing the actual card information to the winery or our e-commerce vendor.  OpenEdge is a PCI level 1 validated provider.  This is the highest level of security certification offered in the payment processing industry.

Peter Michael Foundation:  For mailing list members that have opted-in, the winery occasionally shares contact information, with The Peter Michael Foundation, in support of their groundbreaking efforts in prostate cancer research and patient care.  Members may opt-out of this program at any time by logging into their mailing list account at and selecting “Manage Preferences”, or by contacting the winery directly at 800-354-4459 or  To learn more about the Peter Michael Foundation, please visit


4. Security of Personal Information Collected

Private member accounts are protected by a password randomly created by the customer relationship management (CRM) system or directly by submission of the member themselves.  Winery personal are unable to create, view or edit passwords for extra added security.  If a password is forgotten, the member is able to create a new password after receiving an email sent to the address on file.


5. What Personal Data is Collected?

At various times, we may ask you for information about you and/or members of your family and guests, such as:

First and last name;

Email address;

Telephone/mobile number;

Mailing and shipping address;

Birth date (verification of 21 years or older in order to purchase wine in the United States);

Credit card number for transaction purposes (see “OpenEdge” above);

How you first heard of Peter Michael Winery;

Where you first tasted Peter Michael Wines.


6. Personal Information Access and Modification

All private member’s personal information is accessible to view, edit, and delete online by logging into the account using your unique username and secure password.  For additional inquiries, assistance, questions and concerns, contact:

Private Member Support Team
Peter Michael Winery
12400 Ida Clayton Road
Calistoga, CA 94515


7. When is Your Personal Data Collected?

Personal data may be collected on a variety of occasions, including:

Upon visit to the winery as a guest of an existing member;

Outside events upon request of the guest;

Third party collection of information such as Peter Michael Foundation, outside events at restaurants or trade pourings and others;

Internet activities such as connection to Peter Michael Winery website (IP address, cookies) and pages on social networks, etc.).


8. Storage of Data

Personal data will be held as long as the member places a wine order at any time within four consecutive wine releases, or requests to continue to receive marketing information from Peter Michael Winery.  Additionally, information will be maintained if reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.